Register Now for the Full-day Seminar July 17!
Disney Institute: Disney’s Approach to Business Excellence

There are five powerful lessons in business, lessons carefully developed by the Disney organization in its never-ending pursuit of excellence. These universal pillars of a successful business—leadership, culture, service, brand and innovation—are the keys to sustained business excellence. Together, these lessons forge an enduring bond between inspired leaders, motivated employees, satisfied customers, and an ability to drive stakeholder value.

Throughout this course, you will discover insights that drive Disney parks and resorts organization and gain awareness of how these insights could be adapted to strengthen your own organizational efforts.

What You Will Learn:

  • Adapt time-tested Disney business insights to assess and improve your organization.
  • Develop a leadership vision that inspires dedication and commitment among employees.
  • Apply key elements of the Disney employee engagement strategy to strengthen your culture.
  • Develop an organization that supports consistent delivery of exceptional quality service.
  • Foster a collaborative environment that draws on the creative resources of your entire organization.
  • Incorporate time-tested principles for building and fortifying brand loyalty

    Who Should Attend

    Disney insights and illustrations are beneficial to anyone interested in discovering the key business practices that make Walt Disney Parks & Resorts a worldwide success with a desire to adapt these key insights to help drive financial results, repeat business, and a sustainable competitive advantage for their own organization.

    Course Details

    An Introduction to the Disney Circle of Excellence

    • Creativity as a competitive advantage.
    • The power of a leadership vision.
    • Maintaining a corporate culture created by design.
    • Establishing exceptional quality service.
    • Sustaining brand loyalty.

    Creativity & Innovation
    Disney continues to foster and organize the creative energy of its employees with great success. Learn techniques to capitalize on the diversity and depth of your workforce and how to unearth fresh sources of new and innovative solutions to everyday business challenges.

    • Apply time-tested Disney concepts and practices to increase creativity and innovation.
    • Use your organizational identity to encourage and enable creative decision-making.
    • Improve business results through structural systems that bring innovations to life.

    Leadership Strategies for Organizational Excellence
    At Disney, leadership is not defined by your title – it’s defined by your actions. Our leaders proactively work to align their values with the Company’s vision and the result is a motivated, innovative, and productive workforce. Learn the details of the Disney perspective on leadership and how to adapt it to your journey.

    • Establish a vision for the future of your leadership.
    • Align the processes and procedures of your organization with your personal and organizational values.
    • Communicate values and vision to all members of your organization.

    Selection, Training & Engagement Practices
    By applying Disney’s time-tested approach, you will learn insights that will help your organization not only hire the people that best fit your culture, but also shape them into employees who are comfortable in their roles and know their purpose.

    • Adapt Disney training strategies that ensure employees are confident in their roles while also reinforcing your organization’s culture.
    • Shape your organization’s culture based on desired employee behaviors, and select people who fit that culture.
    • Create a supportive environment through genuine care, including employe e recognition, lifestyle support, and eliminating workplace hassles.

    Consistent Delivery of Quality Service
    Uncover some of the secrets behind the Disney service culture and processes. Examine the time-tested approaches for delivering world-class Guest service and discover how attention to detail creates a consistent, successful environment for both employees and customers.

    • Develop an organizational culture that supports consistent delivery of quality service.
    • Design quality service standards and processes to raise your level of customer satisfaction.
    • Engage employees, and design settings and processes to help deliver on your quality service commitment.

    Fortifying Brand Loyalty
    Since the beginning, Disney has been creating and sustaining lifelong relationships with its customers while producing strong business results. Explore techniques used to retain customers for life and identify reliable strategies to deliver more effectively on your organization’s brand.

    • Identify the impact brand loyalty has on financial performance and reputation.
    • Expand your products and services to foster repeat business.
    • Sustain a competitive advantage for your organization.

    As to Disney artwork/properties: © Disney.

    Although Disney Institute is presenting this program, the sponsor of this program, North Texas Ethics Association, Inc., and not Disney Institute, is responsible for marketing and promoting this program, and for providing and arranging for the venue, facilities and other items for this program. This includes any food and beverage offered at or in connection with this program. North Texas Ethics Association, Inc. is not an agent of Disney Institute or its affiliates, and Disney Institute and its affiliates assume no liability relating to the event or for the acts or omissions of North Texas Ethics Association, Inc..


Date and Time:

Tuesday, July 17, 2018
9:00 AM – 5:00 PM CDT


The Martha Proctor Mack Grand Ballroom 3rd Floor – Umphrey Lee Center – SMU
3300 Dyer Street, Dallas, TX 75205

Course Pricing:

Early Bird: $450 per person (Ends June 1)
Individual: $550 per person
Group Rate: $450 per person
(3 three or more attendees w/one company)

Throughout this course, you will discover insights that drive Disney parks and resorts organization and gain awareness of how these insights could be adapted to strengthen your own organizational efforts.

Course Includes:

Continental breakfast, lunch and snacks are included with registration.
Course materials, complimentary parking, Wi-Fi and completion certificate.

CPE credit available.
Accredited by:

National Association of State Boards of Accountancy (NASBA)